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ASTOUND collaborated directly with ASTEC to design and deliver their mammoth 180’ X 220’ exhibit space for ConExpo. The floorplan needed to allocate ample space to house their large construction machinery, while also bringing in interactive touch points for attendees to explore the ASTEC products and services. The centerpiece of the exhibit was an open-concept structure dedicated to hospitality and meeting spaces.
When it comes to extra large trade show booths, one of the main challenges is how to fill out the massive floor plans and finding the balance of filling the space while keeping the space open and navigable. In this case, a centralized structure was created for lounge and meeting space while the area surrounding the structure was dedicated to large machinery and demo stations arranged evenly throughout the booth. Branding was featured in every corner and demo station to ensure optimal brand awareness wherever the attendees are located in the booth.
Located right at some of the hall entrances, the ASTEC brand dominated the convention hall from the moment attendees entered the Central Hall at Las Vegas Convention Center. The booth featured a variety of product displays and demos that ranged from touch screen and display cabinets to custom VR experiences. To draw attendees into the center of the booth, a large branded structure acted as a landmark where attendees could go to set up meetings or take a break and enjoy a complimentary beverage.