Working with Aurora Cannabis for their full tradeshow program, we created a modular booth system with various assets that could be utilized in many fashions. By implementing the beMatrix system for the structure and developing unique assets that would work coherently in different layouts, we were able to produce a comprehensive catalog of options in the ihearttradeshows portal for Aurora to choose from each of their shows.
We produced an illuminating LED tower for Aurora’s booth allowing guests to easily locate their booth. Once in the booth, guests were greeted by brand ambassadors who would walk guests through the company’s offerings. The booth had multiple large video monitors displaying their product and iPad stands for guests to learn more about Aurora.