BBC America worked directly with ASTOUND to develop a unique custom trade show exhibit that would deliver an unforgettable attendee experience at International Comic-Con San Diego.
BBC America was looking to showcase a large assortment of merchandise and product displays of various sizes and importance. The booth also required a modular design as it would be featured at various shows over the course of their annual trade show program.
The product displays and central booth structure was all designed to be easily reconfigured and rebranded to meet the needs of the different shows and products to be featured. The design was built around cube-like modules that could easily be swapped in and out with new graphics or products. Several glass cabinet displays were built to house smaller products while keeping them safe and secured throughout the show.