Blizzard Entertainment Licensing Expo




Blizzard Entertainment showcased a number of their most notable titles—such as Warcraft, Starcraft, Diablo, and Overwatch—in their eye-catching trade show booth at Licensing Expo with the simple goal to generate new contacts and grow existing relationships.



From the exterior, attendees on all sides were presented with large colorful hanging banners at each corner to highlight some of the most popular games and characters developed by Blizzard. Within the booth, two internally-lit display cases were incorporated to showcase the character-rich products from the aisle and within the booth, maximizing the impact of each case. Inside, Blizzard offered a few casual meeting and lounge areas for attendees to sit and chat with Blizzard reps.