BRANDED BAR SPACE
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Blue Moon, a portfolio brand of Molson Coors, secured their own bar at Allegiant Stadium.
The Blue Moon bar features custom and unique branding elements which help elevate the experience to a premium level. Overhead, a 3D illuminated Blue Moon logo is displayed proudly for fans to see from across the concourse. Behind the bar, an accent wall covered in Blue Moon brand patterns features a custom-built 3D feature of the iconic Blue Moon pint glass. Additional lettering and logos are included to complete the overall look of the bar.