BMW
i8 Launch Pavilion

We produced a branded temporary activation that introduced the New BMW i8 to the world’s press

For its International Press Launch, BMW chose the Santa Monica Civic Auditorium as the backdrop to host the world’s press. For these exciting activities BMW worked with an interdisciplinary team of global architects, & producers to ensure the successful delivery of this event. As part of this team, ASTOUND Group was contracted to ensure that all constructions including the main i8 pavilion at the Civic Auditorium—as well as its brand experience located in the Viceroy Hotel—were successfully realized in time for opening rehearsals