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Following the renaming of Toronto’s former Molson Canadian Amphitheatre to the Budweiser Stage, Ontario Place underwent a series of landscaping improvements including the installation of a permanent outdoor marquee sign—which served as a wayfinding element, a new landmark, and a photo opp.
At night time, the illuminated marquee sign provides a beacon of light for concert-goers entering Ontario Place.
Just past the main gates, visitors catch a glimpse of the marquee sign in the iconic bowtie shape of the Budweiser logo—which appears to have crash-landed from space conveniently in the middle of the pathway. The copy displayed on the sign is changed out for each different performance so that guests have a chance to take a photo or selfie of the cool sign announcing their fave performers.coordination drawing packages to ensure the correct materials and finishes--like the brushing direction--were correct on this vast scope.