BUDWEISER 

SOLUTION

Just past the main gates, visitors catch a glimpse of the marquee sign in the iconic bowtie shape of the Budweiser logo—which appears to have crash-landed from space conveniently in the middle of the pathway. The copy displayed on the sign is changed out for each different performance so that guests have a chance to take a photo or selfie of the cool sign announcing their fave performers.coordination drawing packages to ensure the correct materials and finishes--like the brushing direction--were correct on this vast scope.