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Byton, a Chinese-German electric vehicle company made their first appearance at CES.
The new booth at CES needed to allow potential investors and the public to get a closer look at the new M-Byte, their SUV entry into the electric vehicle market.
Visitors were able to see the M-Byte up close as well as the seating buck. The seating buck was a freestanding functioning interior demo unit that allowed visitors to see the 48” curved infotainment display up close and get a feel for the driver’s experience. VIP visitors were allowed to sit in the seating buck for demo purposes and/or were given the opportunity to sit in the vehicle itself for a full interior demo.
Potential partners/investors were able to book meetings with the BYTON team in an access-controlled meeting area at the back of the booth.