Canntrust
AR Brand Launch
Demystifying a new product in the market.
ASTOUND partnered with Canntrust to showcase and demystify cannabis products without attendees physically seeing it.
Our job
Help Canntrust reduce the stigma and lack of. Consumer education surrounding cannabis use.
Using photogrammetry techniques and our proprietary scanning rig, we scanned dried cannabis buds on location and turned them into digital 3D models in post-production.
We created a visual language through AR to provide guests with at-a-glance information about each strain. With the CannTrustAR Cannabis Sales Tool, customers could scan a logo with a mobile device and explore different strains based on mood, activity, or lineage of choice.
The tool is now being used as an essential tool in enabling sales strategies on a national level.