CANNTRUST

SOLUTION

Using photogrammetry techniques and our proprietary scanning rig, we are able to scan dried cannabis buds on location and turn them into digital 3D models in post-production. We then created a visual language through augmented reality to educate and provide consumers with at-a-glance information about each strain.

Initially, the client had requested a second virtual reality experience, however, given the context of where this would be showcased – a loud and busy evening event for media and influencers – an augmented reality group experience was a better approach.

With challenges of high competition in the cannabis space and strict regulations in marketing & advertising, this approach provided an innovative form of visual communication.

Featured is ASTOUND’s augmented reality cannabis education tool, where guests can scan a brand logo and explore the different strains catered to each user based on mood, activity, or lineage. This was created for CannTrust’s launch of their recreational brands: Liiv, Synr.g, and Xscape.

With the CannTrust AR Cannabis Sales Tool, customers can scan one of the brand logos using a mobile device and explore the different strains catered to each consumer based on mood, activity, or lineage of choice and is being used as an essential tool in enabling sales strategies on a national level.