Chevrolet Silverado Stage




Chevrolet installed their very own Silverado stage at Boots & Hearts Music Festival—complete with live stream production capabilities—to provide contest winners a platform to perform and reach a large online audience and existing fans.



Following the live-stream coverage of the opening act for Boots & Hearts, contest winners were invited to the Chevrolet Silverado Stage for the unique opportunity to perform on stage for a live-stream audience and the music festival crowd. The stage was named after the retrofitted Silverado pickup truck that makes up the mobile stage itself. The custom stage not only gave participants an unforgettable experience in production and performance, but the one-of-a-kind stage was also a popular social media opportunity.