Converse - Winter Wonderland Floor Projection

CHALLENGE

The unique activation served to promote Converse's new line of waterproof winter boots.

SOLUTION

The digital snow-covered floor could be uncovered by walking overtop, track foot gestures, and triggering interactive animations as guests wander about.

Throughout the 4-day PR activation across Toronto and Montreal, hundreds of media influencers were invited to try on their new Converse winter boots and walk across the interactive snowscape, revealing a real-time view of a colorful cityscape below.

LET'S GET STARTED!

AQUA RESTAURANT GROUP

CONVERSE SHOES

WINTER WONDERLAND FLOOR PROJECTION

Teaming up with Well and Good, our team developed an immersive and playful experiential installation for Converse Shoes using motion-tracking sensors and light projections.

CHALLENGE

SOLUTION

Behind the Scenes

ASTOUND GROUP

LOCATIONS

CONNECT