WINTER WONDERLAND FLOOR PROJECTION
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The unique activation served to promote Converse's new line of waterproof winter boots.
The digital snow-covered floor could be uncovered by walking overtop, track foot gestures, and triggering interactive animations as guests wander about.
Throughout the 4-day PR activation across Toronto and Montreal, hundreds of media influencers were invited to try on their new Converse winter boots and walk across the interactive snowscape, revealing a real-time view of a colorful cityscape below.