CRYTEK Electronic Entertainment Expo

TRADE SHOW EXHIBITS

 

OVERVIEW:

Crytek created a fully immersive trade show booth centered around two themed interactive gaming rooms where attendees could escape the chaos of the show floor to experience two of their recently launched games—Hunt and Arena of Fate.

 

EXPERIENCE:

From the outside, the Crytek booth instilled a sense of mystery and curiosity with attendees as they passed by several vibrant graphics and unfamiliar game logos without knowing what was hidden within the walls of the booth. Those willing to wait out the queue were encouraged to sign up for access to the exclusive immersive gaming experiences. Within the walls of the booth, attendees were launched into one of two rooms themed from carpet to ceiling with features and graphics pulled directly from the games themselves. The Arena of Fate room featured astroturf carpeting, vibrant wall graphics and projection mapping which displayed silhouettes of key characters throughout the space. In contrast, the Hunt-themed room had a slightly more sinister feel to it with faux-wood benches and colourful mood lighting to illuminate the darker wall graphics.