DESKTOP METAL @ FORMNEXT

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OVERVIEW

Desktop Metal presented their newly delivered production printer along with the company’s full offerings from the comfort of their beautiful cantilevered two-storey booth at FormNext. From Studio Systems and LiveParts software to their Production System and full Parts capabilities, visitors could engage with any of the physical product displays or staff members throughout the booth to learn more about Desktop Metal’s current offerings.

EXPERIENCE

The cantilevered upper-deck of the booth drew the attention of attendees from across the show floor as this type of design had never been seen in this hall before. Red accenting is carried throughout the entire lower level of the space, from tabletop product displays and the products themselves to the reception desk and concealed stairwell. The red accenting of the reception area led VIP attendees up the stairwell into a very different space that was clad from floor to ceiling with red finishes and featured a macro photo of the microstructure their metal media that was blown up as a graphic to break up the strong red and introduce some visual texture to the space.