Disney CARS 3 POP-UP

RETAIL EXPERIENCES

 

OVERVIEW

To promote the release of the new Cars 3 movie and series of retail product collaborations, Disney Interactive created a unique media event and pop-up shop by leveraging well-known sneaker institution, Sportie LA.

 

EXPERIENCE

Although moviegoers had to wait until June 19th to see Cars 3, fans were invited as early as June 9th to shop through an exclusively-curated assortment of apparel, accessories, and essentials. The Sportie LA x Cars 3 “Fashion Pit Stop” featured products from Cars 3 x Nascar collection by Fanatics, Illest, LA Rocks, Members Only, New Balance, Sphero, Pop Shoes, NCLA, Ipanema and Richer Poorer. Special brand activations and Cars-inspired experiential moments were also open to the public throughout the duration of the pop-up. In addition to the public pop-up shop, Disney hosted an invite-only event to launch the opening of the store and generate some media buzz around the pop-up and release of the new animated film.