Cadillac XT5 Event


General Motors tasked ASTOUND and a marketing partner, Momentum Worldwide, to design and build a launch platform to introduce the Canadian market to the all-new 2017 Cadillac XT5 Crossover in Canada.

ASTOUND designed, fabricated and built the launch experience to rev media, influencer and customers’ appetites for the arrival of the latest Cadillac. The experience included custom faux marble display stands, hardwood flooring, wood paneling, electrifying LED strips that were automated to show the new Cadillac streaking out of a feature showroom and a suspended XT5 from the ceiling. Also, artists were commissioned to perform live art as well as feature works that celebrated Cadillac.

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