In partnership with ASTOUND, Furrion designed a unique visitor experience at CES complete with a fifth-wheel RV and a massive 80’ yacht. Both vehicles served as platforms to demonstrate a variety of Furrion’s Marine, Home, Commercial, and Recreation products. The remaining square footage of the booth was dedicated to smaller vignettes where attendees could explore product displays without having to wait in the yacht tour queue. Everything other than Furrion’s technology was engineered and fabricated in-house at the new ASTOUND’s Large Facility.
Visitors were encouraged to explore and demo all Furrion products—focused on Marine, Home, Commercial, and Recreation—on display in the various vignettes throughout the massive booth. These vignettes included an outdoor living zone, compact living zone, a full-size RV unit, and the unforgettable 80’ luxury yacht which commanded attendees’ attention from every angle of the booth. The booth made sure there was plenty of space for attendees to line up as they waited for the highlight of the booth—to experience the 10-minute yacht tour.