GAP Denim San Francisco

RETAIL EXPERIENCES

 

OVERVIEW:

The GAP, a global producer of apparel and accessories, is the largest specialty retailer in the United States. But, at its core, The GAP is still a denim company. In the ongoing search for the perfect pair of jeans which balance comfort and style, GAP introduced a series of new denim lines across their subbrands—Old Navy, Banana Republic, and GAP—which showcases some innovative stretch and compression technologies.

 

EXPERIENCE:

At the entrance of the revamped GAP store, guests were presented with a series of mannequin displays showcasing the new GAP denim brand – Sculpt. Clothing inventory was highlighted using LED lighting on the appropriate sections of the massive mannequin displays. To promote some of The GAP’s sustainable practices, real foliage paired with a compelling description on the central tower helped guests understand GAP’s sustainability efforts and make the connection with the Sculpt brand.