GAP TIMES SQUARE

RETAIL EXPERIENCES

OVERVIEW

The GAP, a global producer of apparel and accessories, is the largest specialty retailer in the United States. With the winter season approaching quickly in North America, GAP chose to update their product and window displays of their Times Square location to promote a new line of knitwear in a variety of vibrant colours.

EXPERIENCE

Guests were given a taste at how the new knitwear looks in-person on a variety of different body types, from men to women and children. At the front doors, a large 3D-lit logo was on display to improve visibility from a distance. Once inside, an assortment of custom counters, pedestals and graphics helped to promote the new product line throughout the store.