Immersive Visualization
Augmented reality is disrupting the way we interact with media and engage with different industries such as tourism and travel. With the release of ARKit, we are now able to place virtual objects in our real environments and interact with them.
This allows us to explore and discover how new customer experience practices could evolve and engage with their customers on a more personal and immersive level.
Throughout our process of rapid prototyping, it was very important to align the team on designing the initial user experience with what software and hardware limitations we had with the new release of ARkit. Leveraging the immersive nature of VR and the accessibility of AR on mobile devices, we designed and developed a mixed reality experience to make VR content more accessible for those without headsets.
We delved deep into developing one specific use case as our proof of concept in which the customer receives an e-mail, accesses the app, and enters a portal to preview a Mediterranean Cruise package in AR.
The final AR experience was built for iOS iPads wherein a travel AI agent appears to introduce and onboard the cruise package before the point of purchase.
The customer moves their iPad around to view the 360 photospheres and explore points of interest (POIs) situated around each of the environments. They can tap a POIs for more information about each of the activities and scroll through to see other 360 scenes- with each photo-sphere and POIs being fully personalized and curated for the specific customer profile. In the end, customers can engage with a chatbot to book the next steps of their vacation package.
The demo was exhibited internationally as part of Genesys’ CX2018 showcase to communicate the future immersive customer experience.
ASTOUND ARCHITECTURAL FABRICATION
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