SOLUTION

The massive booth was organized into three primary areas for visitors to experience –demo stations, presentation theatre, and private meeting rooms. Once inside the booth, visitors had the option to check in for their meeting at the reception desk and ask questions, engage directly with one of many demo stations, or gather at the theatre to watch a presentation. A hospitality area was also present where visitors could enjoy a complimentary coffee or snack. As an added engagement, visitors could also take a cake pop from the Google “G” displayed in the center of the booth and take a selfie with the Android robot.

SOLUTION

Light and motion was incorporated throughout the space to attract and engage attendees from afar as their first touchpoint with Q CELLS. Once inside the booth, attendees could examine physical displays of Q CELLS solar panels mounted vertically on custom display units. For business and buyer attendees, private meeting spaces lined the back of the booth with additional lounge space for before or after meetings.

SOLUTION

After registering for a booth tour, attendees were encouraged to participate in the Passport Program - where they were given a small book and collected stamps at participating partner booths. Once their passport was all filled out, guests were eligible for a prize.

Attendees walked through the Customer area, Partner area, and finish at the Meet the Expert to answer any questions they had concerning Google's new Cloud services.

C Suite meetings were also held in a Google themed environment.