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Google leveraged NAB Show as a B2B marketing platform to showcase their online and cloud-based products geared towards the broadcasting industry — including demos of the latest technology in VR, which has application in broadcasting and beyond.





The massive booth was organized into three primary areas for visitors to experience – demo stations, presentation theatre, and private meeting rooms. Once inside the booth, visitors had the option to check in for their meeting at the reception desk and ask questions, engage directly with one of many demo stations, or gather at the theatre to watch a presentation. A hospitality area was also present where visitors could enjoy a complimentary coffee or snack. As an added engagement, visitors could also take a cake pop from the Google “G” displayed in the centre of the booth and take a selfie with the Android robot.