GoPro partnered up with ASTOUND to raise brand awareness on a global level via a one-of-a-kind trade show program.
With a focus on showcasing GoPro’s new products and software solutions, the action camera company leveraged a modular interactive, high-end trade show exhibit that could travel to a variety of different trade shows around the world while keeping the overall brand aesthetic across the board.
Staffed demo stations for the OMNI, Karma, and accessories—along with three backlit stand-alone demos for each of their apps—displayed the products effectively and encouraged guest interaction. VR demos were available throughout the space to promote some of GoPro’s 360-degree camera solutions. Vibrant user-generated content (UGC) ran on screens behind the demo counters while a huge LED screen overhead—featuring more GoPro UGC—drew the attention of crowds from across the show floor. The second level was dedicated to an elegant VIP hospitality zone outfitted with six private meeting rooms, lounge seating, and a premium reception desk.