Holt Renfrew launched their National Holiday campaign called “Gifts Come True” to all nine locations across Canada with the aim to gain further recognition as an innovative high-end retailer. The campaign aimed to create as much in-store buzz as possible with opulent and unexpected displays throughout the store including suspended golden atrium displays, golden wall panels and windows and even a gleaming selfie opportunity.
From the moment customers approach any of the locations across Canada from any entrance, they are presented with cohesive and charming themed window displays that introduce the lavish magenta and gold finishes brought throughout the store in the custom displays. Once inside the stores, customers navigate their way up through the various floors of the stores to explore more of the themed displays including the holiday themed gift store and impressive suspended shopping carts and baskets on display in the atriums at the Bloor and Vancouver locations. Further into the Bloor and Vancouver locations, customers were given a photo opportunity with an oversized golden shopping cart and props which they could then post to social media with the #GiftsComeTrue hashtag for a chance to win various prizes.