Our client wanted to produce an immersive space in each of their stores for the Holiday season-- to portray the unique qualities of the Holt Renfrew brand. ASTOUND partnered with Holt’s team to manage graphics, fabricate new window panels, create 3D animal statues for their window vignettes & in-store displays, detailed out the Atrium set-up of hanging full-size Christmas trees and more!
For the Bloor location specifically, guests were immediately captivated as their eyes followed Holt Renfrew’s windows. As they entered the store, the whimsical toile pattern continued throughout the flooring, displays, and walls. The center of the store contained a large display of lit, hanging Christmas trees. The trees cascaded from the ceiling grid-down two floors to the lower level. Photo opps could be found throughout the store in the form of “Big Book” and “Arches", which were wrapped in the toile vinyl pattern.
The campaign aimed to create as much in-store buzz as possible with opulent and unexpected displays throughout the store including suspended golden atrium displays, golden wall panels and windows and even a gleaming selfie opportunity.
From the moment customers approach any of the locations across Canada from any entrance, they are presented with cohesive and charming themed window displays that introduce the lavish magenta and gold finishes brought throughout the store in the custom displays. Once inside the stores, customers navigate their way up through the various floors of the stores to explore more of the themed displays including the holiday themed gift store and impressive suspended shopping carts and baskets on display in the atriums at the Bloor and Vancouver locations. Further into the Bloor and Vancouver locations, customers were given a photo opportunity with an oversized golden shopping cart and props which they could then post to social media with the #GiftsComeTrue hashtag for a chance to win various prizes.