HOP VALLEY
BRANDED BAR SPACE
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Hop Valley, a portfolio brand of Molson Coors, secured their own bar at Allegiant Stadium which required custom branding elements to deliver a premium experience for fans and patrons.
The bar features several bright dimensional LED logos including a massive overhead Hop icon that appears to balance on the top edge of the space. The exterior of the bar is partially clad in corrugated steel paneling to mimic a shipping container motif and compliment the surrounding architecture. The bright green branding and illuminated logos featured in the space serve as great landmarks and beacons to draw fans in and enjoy a nice cold Hop Valley beverage.
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