IBM

SOLUTION

From the aisles surrounding the booth, attendees could clearly see the emphasis on Watson through the centralized tower which served as a key focal point from outside the booth. The warm wood tones paired with the vibrant graphics helped to draw attendees through the booth to the rear where they could book or check-in to a meeting. The centralized tower offered product demos that showcased the features of Watson as it relates to the Media & Entertainment division, while the surrounding standalone displays offered demos highlighting a variety of capabilities from multiscreen streaming to cloud storage.