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Infiniti took over the La Peer Hotel in West Hollywood for the global launch event of the Infiniti QX50 where they engaged global automotive media, dealers and social media influencers, while driving a cohesive story about the vehicle—its place in the luxury automotive category, its innovative technology and the lifestyles of its consumers.


For the opening presentation, guests headed up to the rooftop terrace at the La Peer, where an Infiniti QX50 was on display (hoisted into the space by crane). The footprint included interactive displays as well as a stage, seating and large LED screen. Through the exhibits, attendees learned about the brand’s technological innovations and variable compression ratio. On Day Two, attendees enjoyed breakfast at the hotel and a debriefing before they were paired up and hopped into vehicles to drive that day. After their day behind the wheel, attendees returned to the hotel for a two-hour break before the evening festivities.