INTERAC

COLLISION CONFERENCE

 

Working with Zulu Alpha Kilo Design, we delivered part-art space, part-learning space and part-work space for Interac, the presenting sponsor of the Collision Conference--North America’s fastest growing tech conference.

AWARDS

PLATINUM WINNER: Best Stand at a Technology Event 
World Exhibition Stand Awards 2020

SILVER WINNER: Best Stand 201-500 SQM
World Exhibition Stand Awards 2020

GOLD WINNER: Best Trade Show Exhibit (Under 50' x 50')
EDT Awards 2019

SILVER WINNER: Best Island Exhibit
Exhibitor - Exhibit Design Awards

CHALLENGE

As part of Interac’s sponsorship, they wanted to create a brand experience that reflects their brand story. Interac wanted to stand out at Collision by creating a memorable and emotional impact with a visually unique booth that used their signature colors, as well as unusual materials.

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SOLUTION

About 600 ochre ribbons were suspended from 20’ feet above the show floor. The entry ways, walking paths, and informal meeting spaces were created using shorter ribbons to allow headspace in these opened areas. Overall, over 20,000 people attended the conference and the Interac space was considered the most talk-worthy space at the event.