INTERAC
COLLISION CONFERENCE
As part of Interac’s sponsorship, they wanted to create a brand experience that reflects their brand story. Interac wanted to stand out at Collision by creating a memorable and emotional impact with a visually unique booth that used their signature colors, as well as unusual materials.
About 600 ochre ribbons were suspended from 20’ feet above the show floor. The entry ways, walking paths, and informal meeting spaces were created using shorter ribbons to allow headspace in these opened areas. Overall, over 20,000 people attended the conference and the Interac space was considered the most talk-worthy space at the event.
ASTOUND ARCHITECTURAL FABRICATION
astoundarchfab.com
