Jordan
Re2pect Chicago

What began as a moment to honor Derek Jeter’s storied career has evolved into a mindset shared by Jordan brand athletes: RE2PECT

To celebrate RE2PECT Above All, Jordan Brand, in partnership with Champs, celebrated seven Chicago heroes for their commitment to helping the community and inducted each one to the Champs Sports Wall of Champions during a VIP event at the launch of the new flagship Champs store in Chicago

Hosted in the new Champs store in Chicago, guests were immersed in a full-on Jordan event—complete with performance stage, product showcases, and retail shop-in-shop. To pay the necessary respects to the recipients, each individual was given the stage to speak to the media and attendees about their journey and how they reached where they are now through by earning respect.