OVERVIEW
Over his two-decade career, Derek Jeter exemplified and set the blueprint for how to give and earn respect on and off the field. What began as a moment to honor the player’s storied career has evolved into a mindset shared by Jordan Brand athletes across the world: RE2PECT. To celebrate RE2PECT Above All, Jordan Brand, in partnership with Champs, celebrated seven Chicago heroes for their commitment to helping the community and inducted each one to the Champs Sports Wall of Champions during a VIP event at the launch of the new flagship Champs store in Chicago.
EXPERIENCE
Hosted in the new Champs store in Chicago, guests were immersed in a full-on Jordan event—complete with performance stage, product showcases, and retail shop-in-shop. To pay the necessary respects to the recipients, each individual was given the stage to speak to the media and attendees about their journey and how they reached where they are now through by earning respect. The seven recipients were:
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