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KONAMI

SUPER BOMBERMAN R LAUNCH

 

To promote the launch of Super Bomberman R (SBR) and generate buzz for the new game, Konami hosted a group of notable influencers from key countries around the world to meet in one location and play SBR during a two-day event at the Youtube Spaces studios in Los Angeles.

CHALLENGE

The selected influencers were flown to the Youtube Spaces studios in Los Angeles where they were first greeted by Konami executives who guided them through the studios towards Konami’s very own Bomberman-themed studio space.

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SOLUTION

Once settled in the studio space, the influencers prepared their live-stream hardware and got their game faces on for the big event. Once ready, each influencer was given the opportunity to introduce the event in their preferred language to their live-stream audience before letting the games begin. The event was basically a non-stop battle between the influencers to showcase some of the new features and game modes of SBR. Beyond each individual live-stream, the entire two-day event was professionally broadcasted out to the YouTube Gaming channel for online viewers to enjoy.
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