LEGO wanted a one-of-a-kind escape room for their fans. Working with ASTOUND and Set Creative, LEGO was able to deliver a fun interactive activation for kids in the 6-12 age group as the holiday season was right around the corner.
This brand activation was engineered to function as a mobile tour that could be easily packed, installed, and dismantled by a small team. It made its first appearance in Minneapolis at the Rosedale Center Mall, then in Los Angeles at the Irvine Spectrum, and continues to travel North America into 2020.
As the young LEGO fans arrived at the escape room, they had roughly 30 minutes to go through each escape room. They began by entering lit-up LED tunnel that brought them to Ninjago, then Avengers, Minecraft, Speed Champions, and finally Star Wars.
In each room, they were challenged with a puzzle to gain clearance into the next room. Parents could observe their kids go through each task in the parental viewing area. Brand ambassadors were available to help facilitate and make the experience as smooth as possible for the kids.
ASTOUND oversaw the fabrication, installation, and dismantle of the escape rooms at each location.