Make Up For Ever
HD Foundation Tour
Giving customers the star treatment.
ASTOUND created a traveling environment where customers could get their make-up done by professionals and test out exclusive products.
ASTOUND was responsible for the all design, fabrication and logistical aspects of the Make Up For Ever traveling activation. The temporary structure was primarily built from box truss to portray a “studio” feel. Selecting box truss as the primary construction material helped to keep shipping costs and install time at a minimum. Within the truss structure, visitors were invited to sit at custom make-up stations where they could purchase items directly from the vendor. ASTOUND also fabricated a custom millwork wall that featured the client’s best-selling products.