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Make up Forever Pop-Up SALON



Make Up Forever wished to create a travelling environment where customers and fellow make-up lovers had the opportunity to have their make-up done by professional artists and to test out exclusive products, in turn promoting the client’s new and improved product line to key markets across the continent.



ASTOUND was responsible for the all design, fabrication and logistical aspects of the Make-Up Forever travelling activation. The temporary structure was primarily built from box truss to portray a “studio” feel. Selecting box truss as the primary construction material helped to keep shipping costs and install time at a minimum. Within the truss structure, visitors were invited to sit at custom make-up stations where they could purchase items directly from the vendor. ASTOUND also fabricated a custom millwork wall that featured the client’s best selling products.