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Mcdonald's SOCHI 2014




ASTOUND worked in a team with Ignition and Golin Harris, representing McDonald’s, to deliver a specialty build. A temporary sculpture representative of McDonald’s branding for their #cheerstosochi campaign, which was activated for the Winter Games in Sochi 2014.

Over the winter holidays, ASTOUND had only three weeks to fabricate the entire sculpture from just a rough concept sketch.



The finished sculpture appeared as one piece, yet was designed in a way that it shipped in pieces which allowed for the optimization of packing into crates for airfreight transportation.

The sculpture was successfully installed in the Athletes village on January 30th in time for the Team Welcoming Ceremonies prior to the Opening Ceremony of the games.