McDonald's
Sochi Sculpture

Activated for the winter games in Sochi, McDonald’s needed to deliver a temporary sculpture for their #cheerstosochi campaign.

Over the winter holidays, ASTOUND had only three weeks to fabricate the entire sculpture from just a rough concept sketch. The finished sculpture appeared as one piece, yet was designed in a way that it shipped in pieces which allowed for the optimization of packing into crates for airfreight transportation.