Mercedes Benz Dream Car Road Show

INTERACTIVE EXPERIENCES

OVERVIEW

Working directly with Mercedes-Benz Canada, ASTOUND designed and produced custom interactive displays for their Dream Car Road Show.

Portable and easy-to-use, these custom built iPad displays provided attendees with safety and technology tips and kept them engaged while they awaited vehicle test drives.

EXPERIENCE

In addition to the digital interface, ASTOUND designed a custom feature table that housed a 360 degree digital configurator, which made it possible for attendees to take an in-depth look at the vehicles, and explore a variety of customization options, such as luxury finishes, rims, paint jobs and upholstery.

The table also housed a complete textile display where attendees could touch and feel the samples of leather and paint finishes, and engage in a truly tactile experience.