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Mercedes Benz Dream Car Road Show



Working directly with Mercedes-Benz Canada, ASTOUND designed and produced custom interactive displays for their Dream Car Road Show.

Portable and easy-to-use, these custom built iPad displays provided attendees with safety and technology tips and kept them engaged while they awaited vehicle test drives.


In addition to the digital interface, ASTOUND designed a custom feature table that housed a 360 degree digital configurator, which made it possible for attendees to take an in-depth look at the vehicles, and explore a variety of customization options, such as luxury finishes, rims, paint jobs and upholstery.

The table also housed a complete textile display where attendees could touch and feel the samples of leather and paint finishes, and engage in a truly tactile experience.