Modelo
Cantina Club
Challenge
ASTOUND worked closely with Modelo to create a unique fan experience dubbed the "Cantina Club" - a 26,000 square foot branded space overlooking the 50-yard line.
Solution
To stay true to the brand, the use of unique gold texture – mimicking the iconic gold foil used on their product line – was infused throughout the Cantina Club space to create a strong brand impression. These gold accents were applied to the bars, walls, and wayfinding to give guests an immersive brand experience at any point within the space. ASTOUND also produced several dimensional logos to help brand the space and provide a premium finish to the overall experience.
In addition to Modelo Cantina Club, ASTOUND was responsible for the design and buildout of four other branded Modelo concession experiences at various locations at the stadium. These spaces located throughout the stadium created unique branded moments where fans could purchase Modelo beverages