COORS LIGHT LANDING
This paragraph is where we can describe our relationship with this particular client. We'll describe all the the different services we provide for them, how long we've worked together as well as goals for the future.
The Molson Coors partnership with the Las Vegas Raiders encompasses a variety of brand experiences inside Allegiant Stadium, which includes the Coors Light Landing – the venue’s most anticipated sponsorship space. This lounge space required custom branding solutions that would attract and immerse fans in an unforgettable brand experience.
Located just beside the Al Davis Memorial Torch, the Coors Light Landing at Allegiant Stadium is a massive lounge area that looks right out over the field where exclusive Coors Light Silver Seats span the edge of the branded space. The main feature of the Coors Light Landing is the custom branded bulkhead located overtop of the centralized oval bar. This overhead feature includes dimensional and printed logos and custom LED integration which illuminates the perimeter of the overhead feature. To identify the location and branding from the stands, several massive Coors Light logos are positioned above the entrances of the lounge which can be seen clearly from across the stadium.