MOLSON COORS

SOLUTION

Located just beside the Al Davis Memorial Torch, the Coors Light Landing at Allegiant Stadium is a massive lounge area that looks right out over the field where exclusive Coors Light Silver Seats span the edge of the branded space. The main feature of the Coors Light Landing is the custom branded bulkhead located overtop of the centralized oval bar. This overhead feature includes dimensional and printed logos and custom LED integration which illuminates the perimeter of the overhead feature. To identify the location and branding from the stands, several massive Coors Light logos are positioned above the entrances of the lounge which can be seen clearly from across the stadium.