Nike
USAB Air Hangar
Hoop dreams take flight.
Superstar basketball players, past and present, descended on the space for an unforgettable experience.
During a high-flying, adrenaline-pumped weekend at Hawthorne Airport in Los Angeles, Nike transformed a nearly 80,000 square-foot plane hangar into a basketball haven—a branded space outfitted with an interactive Nike Air Chamber Cube and a corridor called the Legends Vault which showcased Nike Basketball’s stars as well as told the story of their rich history with USA’s Olympic Basketball team. Outfitted with a fully-immersive digital Hyper-Dunk court within, guests were able to test their athletic prowess as the Cube used motion sensing technology to allow the video walls to ‘react’ to the participant’s movements and capture their dunk or layup in a “bullet-time” camera sequence setup.