Nike: Nike.com Launch

POP-UP EXPERIENCES

 

Nike worked with ASTOUND to design and develop an immersive experience inside of a giant shipping container, in order to promote the launch of e-commerce on Nike.com in Canada.

The crate itself was fabricated from the shells of used shipping containers; customized, clad, and stacked to create a 20’H x 16’W x 40’L interior online shopping experience with product and innovations displays, as well as interactive Nike ID shopping stations.