Nike Livestock Takeover

POP-UP RETAIL EXPERIENCES

 

OVERVIEW:

In celebration of the new FlyKnit Air Force 1 sneaker, Nike created a retrospective pop-up retail experience for Toronto at sneaker shop Livestock—part history lesson and part exposition on the current state of the Air Force 1. The space showcased an ‘Instagrammable’ artifact feature wall, Toronto cityscape, and an impressive array of historic Air Force 1 releases brought straight from the Department of Nike Archives.

 

EXPERIENCE:

Centred around the release of the FlyKnit Air Force 1, customers were given exclusive access to a range of new Air Force 1 sneakers and Nike apparel on display throughout the store. In celebration of the NBA All-Star Game happening later that week, Nike and Livestock paid homage to Toronto’s basketball community through a 3D cityscape display featured in the middle of the space. Further into the space, customers were presented with a one-of-a-kind social media opportunity to share the artifact wall as a selfie or just a cool photo.