NikeiD Loft

EXPERIENCE

Located in a small unassuming building in downtown Toronto, the ‘secret’ Nike Loft played host to VIP events, media broadcasts, and public visitors. During the day, public visitors were welcome into the space to explore some of the previously released basketball shoes on display as well as the unique customization capabilities made possible with NIKEiD. NIKEiD stations were located throughout the space where visitors could actually run through the customization experience with the guidance of a Nike staff member and even order a new pair of custom Nikes right from the demo station. The rear of the loft was dedicated to the Jason Markk SNKR Services Thrones where visitors had the chance to have their sneakers professionally cleaned from the comfort of their very own throne.