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To draw the attention of passersby, the front windows showcased vibrant campaign-level graphics accompanied by 3D illuminated letters and two custom Vapormax infinity mirror features—which also served as a key shareable moment for social media.
Once inside the store, visitors were guided to the rear wall—and past a Vapormax ‘floating’ mannequin display—where a custom interactive iPad display allowed guests to explore the specific stories and features of the shoes on display by sliding the iPad along a track in front of the given shoe. This display also featured a KISSMYAIRS infinity mirror to tie back into to the campaign-level themes on display throughout the store.