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To promote the release of the new Vapormax sneaker, Nike created an awe-inspiring retail environment using custom product and window displays inside the Nike Eaton Centre store to attract new customers at Toronto’s most popular tourist attraction and North America’s busiest mall.




To draw the attention of passersby, the front windows showcased vibrant campaign-level graphics accompanied by 3D illuminated letters and two custom Vapormax infinity mirror features—which also served as a key shareable moment for social media. Once inside the store, visitors were guided to the rear wall—and past a Vapormax ‘floating’ mannequin display—where a custom interactive iPad display allowed guests to explore the specific stories and features of the shoes on display by sliding the iPad along a track in front of the given shoe. This display also featured a KISSMYAIRS infinity mirror to tie back into to the campaign-level themes on display throughout the store.