ASTOUND was engaged by PR agency Bookmark Content and Communications, to design and fabricate the laundromat pop-up build within an existing retail location on Queen Street East. By producing a design-savvy pop-up, Nobis was able to generate brand awareness to the Canadian market and showcase the unique features of their premium winter collection. The pop-up functioned as a coat drive, as over 1,500 guests visited the Nobis Laundromat Pop-Up and contributed a total of 200 winter jackets.
The vibrant pop-up space offered guests the opportunity to try on Nobis' latest offerings, learn the difference in clothing care when using the right laundry appliances, receive express jacket refreshes courtesy of LG Electronics Canada, interact with a custom vending machine filled with exclusive offers and gifts and capture the moment with an instant video booth inside a two-way mirrored room. All gently worn jackets collected benefited New Circles GLOW (Gently Loved Outfits to Wear), helping newcomers, refugees and economically vulnerable families in Toronto meet their basic clothing needs.