Old Spice
Super Bowl Clubhouse

To kick off the super bowl, Old Spice hosted the Old Spice Clubhouse, an exclusive smooth experience featuring various NFL celebrities.

Upon entering the booth, fans were greeted by a large replica horse from the famous Old Spice commercials for fans to pose with and take photos. When open to the general public, fans formed a line outside of the space for a chance to meet their favorite player. Brand Ambassadors handed out full size products for trial, entertained fans, provided information and managed the line. Once inside of the space, fans received an autograph on Old Spice product or their favorite piece of memorabilia they brought for signature. After posing for a photo, they exited the space and into the rest of the Media Center