Working directly with our partner agency, Spafax, and ASTOUND, Pandora outfitted a Toronto streetcar to promote their new Pandora Garden collection to the public and media. The floral takeover featured two separate photo opportunities within the vehicle, including a metal arbor and the wooden logo wall in the rear.
GOLD WINNER: Best Activation 'On the Move' / Roadshow
World Exhibition Stand Awards 2020
Customers that entered the brick-and-mortar Pandora store at Toronto’s Eaton’s Centre on the day of the event were offered a complimentary ticket to ride the Pandora Garden streetcar. Participants were then guided to a specific pick-up location where they waited to board the VIP streetcar loop through Toronto’s financial district. Once onboard, Pandora staff greeted participants with snacks and showcased the new spring collection. Once familiar with the newly released products, participants were encouraged to take full advantage of the photo opportunities onboard before the 20-minute loop comes to an end.