Porsche Media Launch

PRESS EVENTS

 

OVERVIEW

Porsche completely revamped the entire exterior and interior of the existing Paddock Diner—of the legendary Willow Springs Raceway in sunny California—to produce a fully immersive and nostalgic environment which hosted an exclusive media event to launch the 2015 911 Carrera GTS.

 

EXPERIENCE

Originally built in the 1950s, the Paddock Diner was the focal point of the media launch event where guests could wait for their chance to test-drive the new Porsche. Starting from the exterior, the diner received an overhaul of paint and landscaping to create a new, yet nostalgic, look-and-feel that commemorated the 50’s origins of the legendary raceway. Once inside, guests were throttled into the 50’s-themed diner—which wouldn’t be complete without a healthy dose of chrome alloy and red leather. Additionally, a custom teched-out Airstream trailer was outfitted with high-performance computers to showcase some multimedia assets.