Porsche Media Launch

PRESS EVENTS

 

OVERVIEW:

Porsche completely revamped the entire exterior and interior of the existing Paddock Diner—of the legendary Willow Springs Raceway in sunny California—to produce a fully immersive and nostalgic environment which hosted an exclusive media event to launch the 2015 911 Carrera GTS.

 

EXPERIENCE:

Originally built in the 1950s, the Paddock Diner was the focal point of the media launch event where guests could wait for their chance to test-drive the new Porsche. Starting from the exterior, the diner received an overhaul of paint and landscaping to create a new, yet nostalgic, look-and-feel that commemorated the 50’s origins of the legendary raceway. Once inside, guests were throttled into the 50’s-themed diner—which wouldn’t be complete without a healthy dose of chrome alloy and red leather. Additionally, a custom teched-out Airstream trailer was outfitted with high-performance computers to showcase some multimedia assets.