Porsche MEDIA LAUNCH

PRESS EVENTS

 

OVERVIEW

To launch the all new 2012 Porsche 911 to media outlets of the world, Porsche AG transformed a 40,000 square-foot airplane hangar into a fully branded Porsche experience—complete with a media lounge, sound stage and custom designed road course.

 

EXPERIENCE

Media contacts from around the world received exclusive invitations to attend the launch event hosted in sunny California, where they got a first-hand look at the all-new Porsche 911. The exterior space served as a display of the new 911 models along with older historic models. Inside the airplane hangar, guests were immersed in an all-around Porsche environment which featured lively, elegant graphics and sleek contemporary furnishings to tie everything back to the Porsche brand. The presentation stage featured a rotating platform to display all angles of the high-performance sports car through the duration of the presentations, while the interior workings of the vehicle were projection mapped onto the exterior.