FARADAY FUTURE PRESS CONFERENCE

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OVERVIEW:

During a highly-publicized press event at CES, Faraday Future unveiled its FF 91 electric car, showcasing the innovative technologies and ground-breaking capabilities that the car has to offer through various presentations and live demonstrations.

 

EXPERIENCE:

Once the official countdown had approached the final moments, guests were ushered into the main presentation space where they slowly got comfortable on the bleachers. The lights dimmed as Faraday’s SVP of R&D + Engineering, Nick Sampson, took the stage to introduce the company and the event. After some jargon-filled tech talk explaining the key features and capabilities of the new car and an impressive self-parking demonstration, the audience was introduced to the focal point of the event: the live 0-60 MPH demonstration between the FF91 and some key luxury competitors—the Bentley Bentayga, the Ferrari 488 GTB, the Tesla Model X, and the Tesla Model S. Needless to say, the audience was on their feet from sheer excitement to see the cars in action.