PWC 

SOLUTION

Leveraging augmented reality, we transformed PwC’s 16-page digital enablement playbook into a large print infographic mural, with AR-scannable hotspots that can be scanned using a tablet to display animated videos or other supporting content. The interactive mural offered a consistent and clear narrative that was easily digestible by conference attendees stopping by the booth while promoting curiosity and engagement. From this event installment, PwC gained much positive traction and was recognized for taking a creative, innovative, and technology forward approach to communication and storytelling.