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VMWorld is a global conference for virtualization and cloud computing, hosted by VMware, which typically lasts between 3 and 5 days. This is the largest virtualization-specific event in the world consisting of breakout sessions, panels, exhibit hall, and hands-on labs. Rubrik showcased two unique booths in the exhibit hall with two very different purposes.


Aiming to present a booth that was the farthest from a traditional trade show booth as possible, Rubrik chose to incorporate a variety of distinctive features to each booth. The 30’ x 30’ booth was a vibrant arrangement of Rubrik’s product displays and lighting features to showcase the brand to attendees. Rubrik’s large server rack was housed within the central storage tower and was highlighted at eye-level using perimeter lighting. The second booth was focused on attendee engagement and VIP meeting space through the incorporation of a basketball court and customized Airstream trailer. Attendees got to shoot some hoops for a chance to win some cool swag, and if they were there at the right time then maybe they could meet the celebrity NBA guest—Kevin Durant!