Rubrik asked us to help them stand out from the competition at their biggest event of the year, VMWorld. ASTOUND blew the other attendee brands away with an unconventional creative solution powered by video and light.
Throughout the show Rubrik’s booth came alive with a mixture of pulsing light, stunning video and plenty of curious attendees. From a distance the booth was a glowing beacon, beckoning attendees to explore through the creative application of dynamic mapped lighting and physical elements integrated into the back wall. Overhead an LED canopy influenced the lighting below and engaged consumers with promotional messaging. Built from a mixture of wood and acrylic beams, this central beacon drew in the crowds who could then learn all about Rubrik through a variety of interactive demos and conversations with product experts.